Interactive Marketing helps to improve the bottom line

The Interactive Advertising Bureau, in association with Datamine and Ubiquity, are hosting a breakfast seminar series over August and September 2009 to help marketers deliver better business results from their interactive advertising activities.

In a climate of corporate restructure and budget cuts, for some marketers, job security and the means with which they execute their activities can feel a bit shaky. These seminars address this uncertainty while delivering great ideas and inspiration for those interested or active in the online space.  

Attendees will hear the management perspective with Simon McKearney, CFO of Flight Centre talking about what keeps him up at night, and the relationship with and expectations of his marketing team.  

Industry experts will then share their online strategies, tips and tricks, and case studies that  have demonstrated real results.

During both of these sessions, it is expected that attendees will receive valuable advice to help them navigate the increasingly complex marketing landscape to deliver on expectations and ensure their budgets (and jobs!) remain intact.

Bucking trends of low attendance at industry events midst budget cuts, sponsors Ubiquity and Datamine are expecting a ‘full house’ at both of these upcoming events.

Session one will be held on 20 August in Auckland, followed by the second session on 10 September. Visit the IAB website on www.iab.org.nz for more information or to register.

These seminars are timely and should definitely be added to your event programme.