Outlet Optimisation

After considering the types of customers that you want to attract, the level of competition and the risk of cannibalisation of existing outlets; appropriate locations can be identified by profiling different catchment areas using demographic data.

Location analysis and site location maps can be used for new or existing retail locations, for networking your organisation. Location analysis and customer profiling using demographic information can identify underachieving stores, compare potential versus actual performance, and ensure that a new location causes minimal cannibalisation of existing stores. If moving a store or location is not an option, Datamine can help you find more of the customers you want to attract, or modify your marketing approach to better serve the customers you currently have.

Optimising your outlet configuration and product range is as important as the location of the outlet itself. Again, profiles of potential and likely customers can be used to inform the way the store is laid out and the types of products which should be held. If managed correctly, outlets will benefit from extra purchases from customers.

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