What you can gain from datamining

Are you delaying making a decision which could have a major impact on your business, marketing or operations strategy - due to a lack of information?

Most companies already have the knowledge they require within their grasp. However often the information they need lies dormant, buried within out-of-date systems that were designed for processing data, not delivering business intelligence.

Smart use of data can help you solve problems, make better decisions, improve the customer experience and identify growth opportunities.

Step in, Datamine. We'll use your data to help answer questions that may traditionally have been put into the 'too hard' basket. We will help you overcome procrastination, and will unveil valuable insights about your business; whether these might be insights about effective marketing and communications, outlet optimisation, call centre optimisation, finance and corporate risk, data quality and information management, performance monitoring, operations management and human resourcing.

At Datamine, we have helped many companies in a range of different industries answer these important business questions...

• Where can I find new profitable customers who are a low credit risk?
• How can I identify customers who are about to leave and stop them from doing so?
• Who within my customer base is churning to my main competitor and why?
• What is the best way to increase my customers' value?
• Is my press advertising working?
• Where should my store be located, how should it be laid out and what products should I stock?
• What is the nature of the calls coming into our call centre and how can we reduce the volume?
• What will our staffing requirements be over the next three years?
• What would happen if we merged our two brands?
• What is the best product offering, to this group of customers?
• How loyal are my customers?
• Which rewards are the most appropriate to offer this group of customers?
• What do my donors look like, where do they live and how can I attract more?
• Which donor recruitment channel is most effective?
• Who is hitting, subscribing to and/or purchasing from my website?