A series of easy-to-read guides designed to equip readers with the fundamental know-how required to begin a variety of data-driven initiatives

Datamine Guide

DATAMINE GUIDE TO CREATING CUSTOMER INSIGHT

The guide defines what is meant by customer insight and lays out the building blocks for creating it. The skills required to create an effective insights team and some of the commonly used techniques for uncovering insight are introduced, along with suggestions and tips for using them.

Datamine Guide to Marketing Automation

DATAMINE GUIDE TO MARKETING AUTOMATION

Marketing automation platforms enable marketers to manage customer interactions with greater degrees of speed, precision and personalisation than were possible only a few years ago.

In this Datamine guide, we’ll help you through the fundamentals of marketing automation - what it is, who to buy it from, how to prepare for it, how to use it and how to get the most out of it.