Case Studies
- Market Share Benchmarking to increase understanding of your market
- Profiling and simple measures for understanding more about retail customers
- Datamarts - managing data for a single customer view
- Data cleaning for a financial institution
- Campaign Management for a major insurance company
- Cross-sell initiative to grow customer value and increase product spread
- Customer churn - how a major bank now retains its customers
- Free text mining to improve business performance and customer satisfaction
- Operations Management - optimising planning for your catchment area and customers
- Advertising Effectiveness - measuring and understanding to inform media spend
- Demand forecasting with the use of predictive models