Archives
Lots of exciting things on the cards for 2008 - Datamine Special Report, January 2008.
As well as the introduction of the new branding and the launch of this website, 2008 holds much more for the team at Datamine...
Address it right and cash in - NZ Herald, June 14 2007
New Zealand Post is getting pedantic about how businesses address their mail, and the result is that in a year organisations that haven't cleaned up their databases will miss out on valuable bulk mail discounts...
Datamine launches AddressWorks - Datamine Special Report, April 2007
This month Datamine launched AddressWorks to help New Zealand companies prepare for the NZ Post SendRight programme and obtain the maximum benefits from having clean, high quality address data.
Postcoding times - Fundraising Institute of New Zealand magazine, April 2007
Postcodes, they’ve been drifting around New Zealand since 1977, yet to the majority of us, they remain largely unknown and optional entities...
Census sensitivities: striking gold in statistical fields - DLB Magazine, March/April 2007
It’s tempting to reel off a gilded spiel of statistics from the recent, if protracted, release of the 2006 New Zealand Census data, but percentages are funny things...
The countdown to Smarter Data- DLB Magazine, January/February 2007
Data has surpassed its primary connotations of noughts and ones, revealing its capacity to drive value, customer loyalty, profit and ultimately company performance...
From direct marketing to relationship marketing - Marketing Association DLB Magazine, November/December 2006
The time has long past since direct marketers needed to preach the value of marketing direct to individuals. There would be few in the marketing world who would argue...
They are calling. Are you listening? - Marketing Association SNAPshot, September 2006
With hundreds or thousands of calls coming in to your call centre every week, whether it is in-house or outsourced, you have a fantastic opportunity to...
The twist behind your new postcode - National Business Review, June 2006
New postcodes arriving in mailboxes nationwide to improve New Zealand Post's delivery services will also help deliver residents into the arms of direct marketers more efficiently...
Postie minus - NZ Marketing Magazine, June 2006
Due to the inability of the current postcode system to cope with the growth and geographical spread of delivery points, new postcodes are set to come into effect in June 2006...
Datamine extracts the facts from the figures- National Business Review, May 2006
So the data processing aspect of your business is a done deal, eh? Information about customers is pouring in by the bucket-load and accumulating on hard disks out the back somewhere...
Still waiting for your data warehouse? - Marketing Association SNAPshot, May 2006
Organisations are becoming increasingly aware of the value of data, and how it can be used more extensively to inform decision making and achieve business objectives. However without the ability to wade through large volumes of data...
Data yeilds vital information - LG Magazine, April, 2006
How to build public trust and confidence is a hot topic in local government. In 2002 the Local Government Act steered local authorities away from being autonomous and discreet deliverers of services and towards...
Datamine - Company Profile - Wellington Chamber of Commerce Magazine, February 2006
Datamine is New Zealand’s business and marketing analytics expert, and specialises in helping businesses to grow by unlocking the potential of their data...
Number crunching- NZ Marketing Magazine, December 2005
A day in the life of a marketing manager can look like the opening titles of The Matrix: cascading numbers everywhere, and none of them making sense...
More, not better - NZ Marketing Magazine, December 2005
A great example of data interpretation was demonstrated by Datamine directors Paul O'Connor and Sally Carey at the Australian Direct Marketing Association (ADMA) Data Day conference...
Steering your firm into smart drive - Dominion Post, 17 October, 2005
You have probably heard the cliché ‘work smarter, not harder’ too many times. It sounds like a good idea, but many business owners may be unclear about what it actually takes to achieve this balance...
Dataminers win category in the New Zealand Programming Contest - Datamine Special Report, August, 2005
Congratulations to three of our Wellington Dataminers, Tom Pledger, Rob Sclater, and Brian Bull, who won the ‘Open Category’ for professional programmers at the New Zealand Programming Contest 2005...
Mining gold in behaviour patterns - Dominion Post, 14 March 2005
If you’re in the business of selling, then understanding your customers’ needs and expectations is the key to increased sales and profits. The challenge is how to gather and use information from different sources...
NZ-developed data fusing technology popular in Asia - ComputerWorld, 2 December 2004
Data fusing technologies developed in New Zealand are beginning to play a big part in marketing banking and insurance services in Asia. Specialist data analytics company Datamine is part-way through its first job in China...
Making the most of marketing - Dominion Post, 18 October 2004
Sending marketing material directly to potential customers is often more effective than running an ad campaign in magazines already cluttered with ads and where you are competing with large companies with bigger budgets...
A telling event - NZ Marketing Magazine, October, 2004
Will you come to the Datamine party? Our predictions will be revealed on the night…." Data-driven marketing specialist Datamine revealed its mystic side when it decided to hold a non-end-of-year/we've-been-in-Auckland-a-while-now-party...
Data mining for the profitable veins of gold - Dominion Post, 9 August 2004
It's no news that maintaining strong customer relationships is a key driver in getting more value out of a growing business. But as a business acquires more customers, many firms find it much harder to answer...
Late tax filers studied - Dominion Post, 19 July 2004
Inland Revenue has turned to Wellington business intelligence company Datamine to help it better understand why a growing number of small and medium sized enterprises aren't filing their tax returns on time...
Wow Rapp, Datamine win praise - New Zealand Herald, 4 March, 2004
Not all direct marketing begins in the letterbox and ends (two seconds later) in the rubbish bin. According to the local industry's equivalent of the Oscars...
Life after Vic: Paul O'Connor - Victorious, Summer 2004
As managing director of Datamine, Paul sees his role as helping staff meet their goals and doing what it takes to make things happen for customers. His student research included a datamining project for Telecom, which...
Special Report: Direct Marketing - NZ Marketing Magazine, December 2003
Datamining in New Zealand is maturing and marketers in medium-sized companies are seizing the opportunity to unearth more detail than ever before about customers, markets, products and profitability...
Amnesty's solution was right there in database - New Zealand Herald, 13 November 2003
Direct marketing: Amnesty International learns more about its supporters. Like many not-for-profit organisations, the New Zealand section of Amnesty International realised it was sitting on a powerful marketing resource...
Datamine grows 92% pa - Business to Business, 8 October 2003
Established in Wellington in 1995, Datamine has grown from a one man band to a team of 22 and recently opened an Auckland division...
Turning numbers into people - Dominion Post, 28 June 2003
When pressed for the 15 second "elevator" definition of datamining, Jonno Ingerson says, "It's finding nuggets of gold in customer data." ...
A mine of information... - The Press, 9 June, 2003
In days gone by, being a miner usually meant a short life working extremely hard in dangerous dark holes. Now you can make money mining while...
Data-crunchers put their hearts into it - New Zealand Herald, 6 June 2003
For a company whose business is numbers, Datamine goes to great lengths to ensure its employees don't end up feeling like one. Duvet days, navel gazing, choosing lunch on your birthday and paid-for massages...
Company Profile - Datamine Limited - TJM Work Life, 15 May 2003
Datamine is New Zealand's leading marketing analytics company. We specialise in the extraction and analysis of customer database information. Our customer base is made up of many of New Zealand and Australia's leading corporates...
RSVP & Nexus Winners Revealed - NZ Direct Marketing Association, 3 March 2003
Datamine to open Auckland Office - NZ Direct Marketing Association, 27 February 2003
Wellington based company, Datamine Limited, is due to open an Auckland office later this year. The new office is in response to..
Datamine - Turning information into gold- Regional Outlook, February 2003
Wellington company Datamine is proving that geography is not an issue when it comes to changing the way companies market to consumers both...
Growth Spurt for Datamine - Dominion Post, 27 January 2003
Walking on polished wooden floors past a pool table and a bright orange beanbag in a converted restaurant, you are greeted by a managing director wearing shorts...
Top earners owe $287m in fines - Sunday Star Times, 12 January 2003
Nearly a third of people with overdue fines are white-collar workers, who typically take more than three years to pay despite $70,000 incomes. A report...
Datamine have been going since 1995. To view news items archived from before 2003, click here.