Archives

 

NZ Programming Contest placing - Datamine Special Report, September 2009

Datamine are excited to announe a placing in th e recent New Zealand Programming Contest. Datamine technical analyst, Tom Pledger, who entered the competition under the name...

 

Datamine Executive Appointment - Datamine Special Report, August 2009

Datamine Limited would like to announce the appointment of Matt Wilkins as a Senior Business Consultant in their fast-growing team...

 

Interactive Marketing helps to improve the bottom line - Datamine Special Report, August 2009

The Interactive Advertising Bureau, in association with Datamine and Ubiquity, are hosting a breakfast seminar series over August and September 2009 to help marketers deliver better business results from...

 

So you thought your people were your most valuable asset? - Datamine Special Report, July 2009

Your data is also an incredibly valuable asset and is the most enduring resource that your business has. Hence why it is imperative to ensure that you are doing all you can to protect your company’s most precious ‘jewels’...

 

Retailwatch for May 2009 - Datamine Special Report, June 2009

For the month of May 2009 retail spend is down overall. Supermarkets and Food Retailers have experienced a 5.4% increase in spend. This is mirrored by...

 

Are we missing the point on measurement? - Datamine Special Report, May 2009

Datamine Directors, Sally Carey and Paul O'Connor recently flew to Sydney to teach ADMA's Database Statistics and Modelling course. Observations of the Australian marketplace in general, and direct activity within organisations there...

 

Datamine Executive Appointment - Datamine Special Report, April 2009

Datamine Limited would like to announce the appointment of Sonya Crosby to the newly created position of Managing Director...

 

Nexus Awards 2008/2009 - Datamine Special Report, February 2009

Auckland’s SKYCITY was host to the Marketing Association’s RSVP and Nexus Awards ceremony on Friday 27 February, 2009...

 

Datamine are moving to a new home - Datamine Special Report, January 2009

The Datamine team has been expanding; there are more data artists than ever and their smart powers of prediction have confirmed that this trend is set to continue...

 

Bringing market research and data driven marketing together - Datamine Special Report, December 2008

This white paper outlines how market research and data driven marketing can effectively be brought together. Both are essential tools to meet the challenges marketers face when trying to understand and service their customers...

 

Faster, Cheaper and More Honest - NZ Marketing Magazine, November, 2008

More and more people are turning to their data for research and it makes sense to look first at the information already available at your fingertips...

 

 

Datamine extends their retail solutions - Datamine Special Report, November 2008

The retail industry overall is facing challenging times in the current
econmic conditions. This has meant that the use of data-driven insights
to assist marketing decisions and drive strategy, has never been more
important...

 

Retaining your profitable customers - Datamine Special Report, October 2008 

Today's businesses face a lot of pressures. In September it was
reported that 'over a third of businesses in Europe now view customer
retention as a major concern'...

 

Companies need to work out what their risks are - National Business Review, August 15, 2008

When it comes to commercial risk, too many companies spend too much time looking over the fence rather than focusing on their own backyard...

 

Datamine launches a range of training courses - Datamine Special Report, July 2008

Datamine is launching an extensive array of new courses for marketers and analysts...

 

Finance doubled your marketing budget? (Yeah right!) - DLB Magazine, June 2008

We’ve all heard and seen it smattered across the news, the economy is a picture of ‘doom and gloom’ and there is talk of a recession...

 

Datamine teaches Database Intelligence course in Australia and NZ - Datamine Special Report, June, 2008

In May 2008 Datamine directors, Paul O'Connor and Sally Carey, taught the Database Intelligence course for the Australian Direct Marketing Association...

Smarter Data…how to get some and what to do with it - DLB Magazine, February 2008

Whoever said sequels were a bad idea? Here it comes: The anticipated Round Two to last year’s successful Smarter Data Forum is happening...

 

Datamine introduce their new brand - Datamine Special Report, January 2008

For any of you who have visited our website before, you will notice that things now look a little different. Gone are the old branding elements...

 

Lots of exciting things on the cards for 2008 - Datamine Special Report, January 2008.

As well as the introduction of the new branding and the launch of this website, 2008 holds much more for the team at Datamine...

 

Address it right and cash in - NZ Herald, June 14 2007

New Zealand Post is getting pedantic about how businesses address their mail, and the result is that in a year organisations that haven't cleaned up their databases will miss out on valuable bulk mail discounts...

 

Datamine launches AddressWorks - Datamine Special Report, April 2007

This month Datamine launched AddressWorks to help New Zealand companies prepare for the NZ Post SendRight programme and obtain the maximum benefits from having clean, high quality address data.

 

Postcoding times - Fundraising Institute of New Zealand magazine, April 2007

Postcodes, they’ve been drifting around New Zealand since 1977, yet to the majority of us, they remain largely unknown and optional entities...

 

Census sensitivities: striking gold in statistical fields - DLB Magazine, March/April 2007

It’s tempting to reel off a gilded spiel of statistics from the recent, if protracted, release of the 2006 New Zealand Census data, but percentages are funny things...

 

The countdown to Smarter Data- DLB Magazine, January/February 2007

Data has surpassed its primary connotations of noughts and ones, revealing its capacity to drive value, customer loyalty, profit and ultimately company performance...

 

From direct marketing to relationship marketing - Marketing Association DLB Magazine, November/December 2006

The time has long past since direct marketers needed to preach the value of marketing direct to individuals. There would be few in the marketing world who would argue...

 

They are calling. Are you listening? - Marketing Association SNAPshot, September 2006

With hundreds or thousands of calls coming in to your call centre every week, whether it is in-house or outsourced, you have a fantastic opportunity to...

 

The twist behind your new postcode - National Business Review, June 2006

New postcodes arriving in mailboxes nationwide to improve New Zealand Post's delivery services will also help deliver residents into the arms of direct marketers more efficiently...

 

Postie minus - NZ Marketing Magazine, June 2006

Due to the inability of the current postcode system to cope with the growth and geographical spread of delivery points, new postcodes are set to come into effect in June 2006...

 

Datamine extracts the facts from the figures- National Business Review, May 2006

So the data processing aspect of your business is a done deal, eh? Information about customers is pouring in by the bucket-load and accumulating on hard disks out the back somewhere...

 

Still waiting for your data warehouse? - Marketing Association SNAPshot, May 2006

Organisations are becoming increasingly aware of the value of data, and how it can be used more extensively to inform decision making and achieve business objectives. However without the ability to wade through large volumes of data...

 

Data yeilds vital information - LG Magazine, April, 2006

How to build public trust and confidence is a hot topic in local government. In 2002 the Local Government Act steered local authorities away from being autonomous and discreet deliverers of services and towards...

 

Datamine - Company Profile - Wellington Chamber of Commerce Magazine, February 2006

Datamine is New Zealand’s business and marketing analytics expert, and specialises in helping businesses to grow by unlocking the potential of their data...

 

Number crunching- NZ Marketing Magazine, December 2005

A day in the life of a marketing manager can look like the opening titles of The Matrix: cascading numbers everywhere, and none of them making sense...

 

More, not better - NZ Marketing Magazine, December 2005

A great example of data interpretation was demonstrated by Datamine directors Paul O'Connor and Sally Carey at the Australian Direct Marketing Association (ADMA) Data Day conference...

 

Steering your firm into smart drive - Dominion Post, 17 October, 2005

You have probably heard the cliché ‘work smarter, not harder’ too many times. It sounds like a good idea, but many business owners may be unclear about what it actually takes to achieve this balance...

 

Dataminers win category in the New Zealand Programming Contest - Datamine Special Report, August, 2005

Congratulations to three of our Wellington Dataminers, Tom Pledger, Rob Sclater, and Brian Bull, who won the ‘Open Category’ for professional programmers at the New Zealand Programming Contest 2005...

 

Mining gold in behaviour patterns - Dominion Post, 14 March 2005

If you’re in the business of selling, then understanding your customers’ needs and expectations is the key to increased sales and profits. The challenge is how to gather and use information from different sources...

 

NZ-developed data fusing technology popular in Asia - ComputerWorld, 2 December 2004

Data fusing technologies developed in New Zealand are beginning to play a big part in marketing banking and insurance services in Asia. Specialist data analytics company Datamine is part-way through its first job in China...

 

Making the most of marketing - Dominion Post, 18 October 2004

Sending marketing material directly to potential customers is often more effective than running an ad campaign in magazines already cluttered with ads and where you are competing with large companies with bigger budgets...

 

A telling event - NZ Marketing Magazine, October, 2004

Will you come to the Datamine party? Our predictions will be revealed on the night…." Data-driven marketing specialist Datamine revealed its mystic side when it decided to hold a non-end-of-year/we've-been-in-Auckland-a-while-now-party...

 

Data mining for the profitable veins of gold - Dominion Post, 9 August 2004

It's no news that maintaining strong customer relationships is a key driver in getting more value out of a growing business. But as a business acquires more customers, many firms find it much harder to answer...

 

Late tax filers studied - Dominion Post, 19 July 2004

Inland Revenue has turned to Wellington business intelligence company Datamine to help it better understand why a growing number of small and medium sized enterprises aren't filing their tax returns on time...

 

Wow Rapp, Datamine win praise - New Zealand Herald, 4 March, 2004

Not all direct marketing begins in the letterbox and ends (two seconds later) in the rubbish bin. According to the local industry's equivalent of the Oscars...

 

Life after Vic: Paul O'Connor - Victorious, Summer 2004

As managing director of Datamine, Paul sees his role as helping staff meet their goals and doing what it takes to make things happen for customers. His student research included a datamining project for Telecom, which...

 

Special Report: Direct Marketing - NZ Marketing Magazine, December 2003

Datamining in New Zealand is maturing and marketers in medium-sized companies are seizing the opportunity to unearth more detail than ever before about customers, markets, products and profitability...

 

Amnesty's solution was right there in database - New Zealand Herald, 13 November 2003

Direct marketing: Amnesty International learns more about its supporters. Like many not-for-profit organisations, the New Zealand section of Amnesty International realised it was sitting on a powerful marketing resource...

 

Datamine grows 92% pa - Business to Business, 8 October 2003

Established in Wellington in 1995, Datamine has grown from a one man band to a team of 22 and recently opened an Auckland division...

 

Turning numbers into people - Dominion Post, 28 June 2003

When pressed for the 15 second "elevator" definition of datamining, Jonno Ingerson says, "It's finding nuggets of gold in customer data." ...

 

A mine of information... - The Press, 9 June, 2003

In days gone by, being a miner usually meant a short life working extremely hard in dangerous dark holes. Now you can make money mining while...

 

Data-crunchers put their hearts into it - New Zealand Herald, 6 June 2003

For a company whose business is numbers, Datamine goes to great lengths to ensure its employees don't end up feeling like one. Duvet days, navel gazing, choosing lunch on your birthday and paid-for massages...

 

Company Profile - Datamine Limited - TJM Work Life, 15 May 2003

Datamine is New Zealand's leading marketing analytics company. We specialise in the extraction and analysis of customer database information. Our customer base is made up of many of New Zealand and Australia's leading corporates...

 

RSVP & Nexus Winners Revealed - NZ Direct Marketing Association, 3 March 2003

 

Datamine to open Auckland Office - NZ Direct Marketing Association, 27 February 2003

Wellington based company, Datamine Limited, is due to open an Auckland office later this year. The new office is in response to..

 

Datamine - Turning information into gold- Regional Outlook, February 2003

Wellington company Datamine is proving that geography is not an issue when it comes to changing the way companies market to consumers both...

 

Growth Spurt for Datamine - Dominion Post, 27 January 2003

Walking on polished wooden floors past a pool table and a bright orange beanbag in a converted restaurant, you are greeted by a managing director wearing shorts...

 

Top earners owe $287m in fines - Sunday Star Times, 12 January 2003

Nearly a third of people with overdue fines are white-collar workers, who typically take more than three years to pay despite $70,000 incomes. A report...

 

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